Creator Programme

Kovelle Creator Programme 🌸

Soft, romantic UK womenswear. Dresses around £30 to £35, plus co-ords and going-out edits. Free UK shipping on every order, with the dispatch time shown on each product page. Built creator-first.

Apply in 2 minutes

Send us your Instagram and TikTok handles, your follower count and your dress size. We review within 48 hours and ship your free sample the next working day on approval.

Apply now

Opens our contact form. Put Creator Programme as your subject and include your handles, follower count and dress size. Prefer email? Write to hello@kovelle.store.

Already a creator? Your dashboard link is in your welcome email.

What you get

  • 10% commission on every order through your link or code
  • Free product sample to the first 50 creators, any piece from the current collection
  • Performance gates: 14% after 5 orders, 17% after 25, 20% after 100
  • Monthly PayPal payouts, NET-15
  • 30-day tracking cookie, so you get credit for the slower purchasers too
  • A dedicated creator manager who replies within 24 hours
  • First dibs on every new drop before it's public

Best for

  • UK creators with 5k to 50k followers
  • GRWM, try-on hauls, wedding-guest edits, Sunday cosy content, weekend going-out fits
  • A voice that's confident, knowing and a little bit cheeky (no "hey lovelies" energy required)

What we ask

  • Disclose paid posts per ASA: #ad in the first 3 words of the caption, "AD" overlay in the first 3 seconds
  • Be honest about delivery times. Dispatch differs by piece: UK-stocked lines go in 2 to 3 working days, made-to-order pieces in 7 to 10. Quote the dispatch time shown on that product's page, and never promise next-day
  • Tag @kovelleuk and your unique creator code on every post
  • Show real fit, not just the brand shoot. We want your audience to see the dress on you

How the maths works

We'd rather pay 20% to a creator who genuinely converts than 10% to one who doesn't. The performance ladder isn't a quota, it's recognition. Hit 5 orders and your rate goes up automatically, with no emails to send.

We put our budget behind creators who convert. Help us prove a piece sells, and we'll pay you 20% for the rest of time.

One-time gift to the first 50 creators: a free piece from the current collection, shipped same-day on approval. After 50, samples are unlocked at the 14% tier.

Kovelle, a trading name of Sunday Bloom Limited. Registered at UK Companies House. ASA-compliant programme. Creator content must include #ad disclosure per UK Advertising Standards Authority guidelines.